The fluffy cow phenomenon has some good points and some danger zones. On the positive side, it is getting consumers interested in livestock and actually willing to ask questions about the animals. Often these questions are directed at the young people who are showing the cattle which gives them the chance to explain how they take care of their animals, how important it is to their family and their future, and how much hard work it is. In addition to being a great message to deliver to consumers, it also gives some much needed recognition to these talented and hard-working young people, many of whom will have life-long careers in agriculture. SHARE Home Commentary The “Fluffy Cow” Phenomenon Baffles Cattlemen, Interests Consumers Facebook Twitter The “Fluffy Cow” Phenomenon Baffles Cattlemen, Interests Consumers I have been a long time observer of the cultural gap between farm and non-farm folks. This gap, actually it is more like a gulf or in some cases a chasm, is a totally different worldview. It involves language, experience, fashion, food preferences, and humor. It still amazes me that we can all be members of the same society, in many cases even neighbors, yet are worlds apart. While this is true for all of agriculture, it is more evident in the cattle business. When it comes to livestock, especially cattle, there is barely a common frame of reference. I offer as evidence the current internet and social media phenomena known as the fluffy cow. I have seen some growing resentment from serious cattle people who view this whole fluffy cow thing as trivial nonsense. Most cattle folks that I have known who are serious about livestock are just that: serious about their livestock. Imagine, after you have spent half a year getting your animals ready for show, drive 500 miles, load them out of the trailer in the middle of the night, spend half a day grooming them and then some tattooed and pierced person shows up and says, “Hey, man, where are the fluffy cows?” Some cattle folks are worried the fluffy cow craze will give people the wrong impression of cattle. Marybeth Feutz, a Southern Indiana Farmwife, wrote in a blog post on fluffy cows that these are not pets, “One very important thing to remember about cattle (fluffy or not) — they are very cute when they are calves. But they do grow up. Every one of our adult cows weighs over 1300 pounds. An adult bull can weigh 2000 pounds or more. Even these cute fluffy bulls grow into big, 2000 pound animals. I don’t care how ‘tame’ an animal is, once he gets that big, there should be no trusting him.” Iowa cattleman Matt Lautner inadvertently started the whole thing when a photo of one of his beasts, Texas Tornado, went viral on the internet and the phrase “fluffy cow” started showing up on Twitter. Despite the fact Texas Tornado is a bull, Matt seized the chance to convert the “fluffy cow” phenomenon into a marketing opportunity, creating the Facebook page Fluffy Cows R Us. Within a few days, the page had notched up 24,910 likes and currently has more than 30,000 fans. Matt has been careful to remind people that the animals — a mixture of Angus, Chianina, Maine-Anjou and Shorthorn breeds — might look cute, but they are not pets. Well, relax cowboys and cowgirls, like most internet crazes, fluffy cows probably will not last long. After the county and state fair season, most consumers are not likely to come looking for fluffy cows. It is not typical to see many non-farm folks at the Western Stock Show or the North American in Louisville. And this is most likely a good thing since, before too long, PETA will start claiming fluffing an animal’s hair is cruelty and HSUS will start a petition to prevent the practice. The sooner the fluffy cow craze goes away the better. While it does get consumers interested in the livestock industry, it also shows them a portion of the livestock sector they do not have the context to understand. Livestock shows are for the purpose of evaluating animals for either their meat or their semen. Both are aspects of the livestock sector most consumers really don’t want to know much about. Let’s hope fluffy cows will soon go the way of other internet phenomena like the dancing baby.By Gary Truitt The sudden consumer fascination with fluffy cows has had an interesting development. This summer, 4-H youth and others working the livestock show circuit are playing up the fluffy cow look. People who would normally not venture near the livestock barns at a county or state fair are stampeding (pardon the pun) to the cattle barn looking for fluffy cows. Some county fairs this year even used fluffy cows in their promotional material. For those of you who are not on facebook, twitter, YouTube or other on-line social media channels, a bit of history is in order. The term fluffy cows was started by consumers. It refers to cattle that have been prepared for the show ring. The animal’s hair is made to “fluff” out give the animal a larger more solid appearance. This is not a new thing but has been part of showing cattle for a long time. Fluffy cows are not a new breed of cattle or the result of genetic engineering. By Gary Truitt – Jul 28, 2013 On the negative side, the reason people are so enamored with fluffy cows is because they think they are cute. I call this the Bambi syndrome. We need to make consumers understand that fluffy cows are not cute, docile pets. We must help them connect the dots between fluffy cows and T-Bone steak. As one shocked consumer responded when being told about fluffy cows, “So, wait. If they’re getting primped for shows … that means the fluffy cows are going to be auctioned off to the highest bidder? They’re getting all fancied up just be sold to be eaten?” As Lautner Farms explains it, the intricate beauty routine “is all in an effort to earn the attention of a judge, who evaluates the animals — not just for the presentation of their hair, but for other merits like carcass quality (for market animals) or breeding traits (for heifers and bulls).” While it is great that more people walk the barns or wander into a livestock show, they need to come out with a better understanding of what they saw besides just a “fluffy cute cow.” SHARE Facebook Twitter Previous articleOptimal Weather Contributing to High-yielding ForagesNext articleSoybean Advocates and Influencers Meet in Indianapolis Gary Truitt
Subscribe Get our daily Pasadena newspaper in your email box. Free.Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m. Session leaders Caltech Y’s Liz Jackman, Caltech’s Leslie Maxfield and Gordon Squires with presented Beth Kuchar, President of Innovate PasadenaLeadership Pasadena’s Science and Arts session never fails to leave class participants amazed and dazzled and the 2020 session was amazing. The first full day of Caltech and JPL brilliance included hearing from Caltech leaders and Leadership Pasadena alums Gordon K. Squires, Ph.D, Senior Astronomer; Director of Workforce, Education, Public Outreach and Communications, Caltech/IPAC; Leslie Maxfield, Ph.D, Director of Academic Media Technologies and Communications, Caltech; and Liz Jackman, Associate Director of Student Programs, Caltech Y plus Varoujan Gorjian, Ph. D., Research Astronomer, Jet Propulsion Laboratory; Melany Hunt, Ph. D., Professor, Dotty and Dick Hayman Professor of Mechanical Engineering, Engineering & Applied Science Division, Caltech and Clément Cid, Ph. D., Senior Research Engineer in Environmental Science and Engineering, Caltech.LP Class in action in Keith Spalding CenterDr. Cid is part of the Caltech research team who won the $100,000 Grand Challenge Prize awarded by the Bill & Melinda Gates Foundation in August 2012 for Reinventing The Toilet and the class got to see the actual solar-powered toilet that breaks down water and human waste into fertilizer and hydrogen, which can be stored in hydrogen fuel cells as energy. The treated water can then be reused to flush the toilet or for irrigation. The toilet operates “off the grid” without connections to water, sewer, or electrical lines. “I had no idea this existed. It can change the world and it is right here in Pasadena!” class participant Elizabeth Eichhorn exclaimed.Rupesh Jeyarum, Senior Undergraduate Student in Computer Science and Environmental Science, Caltech and Sarah Sam, 4th Year Graduate Student in Neurobiology, Caltech spoke about the impact of the Caltech Y on their lives and lessons learned beyond the Caltech campus.Clement Cid and Leslie Maxfield of CaltechBeth Kuchar, President, Innovate Pasadena, educated the class on the immense success and impact of Innovate Pasadena in just a few short years.”Leadership Pasadena is so fortunate to have remarkable LP alums who are gracious enough to give back to the community by hosting us at Caltech each year. We are tremendously thankful to Caltech leadership for opening up their campus to us for a very special day none of us could otherwise every experience,” according to Cindy Bengtson of Leadership Pasadena.LP class members Cindy Schunelle Clark and Elizabeth Eichhord with LP alum and Caltech’s Leslie Maxfield in front of the renowned Gates Thomas buildingLeadership Pasadena is a hands-on, community leadership program that immerses you in Pasadena’s rich history, government and world renowned organizations and institutions. This is a unique program for those who want to play an active role in Pasadena’s future. The program provides participants with 60 hours of personal leadership training, a 2-day offsite Ropes course experience, 2 hours of one on one executive coaching, 60 hours of Pasadena community education and 40 hours of community service learning. Participants build meaningful connections with the area’s business, government and community decision-makers. With its many civic, non-profit and community organizations and its diverse communities, there is a large need for empowered and connected community leaders to address the concerns and issues of the Pasadena area together with respect and determination and results. Leadership Pasadena creates these leaders.Applications for the Sept 2020-April 2021 class are now being taken. Community News Leadership Pasadena Gets Inside Look at Caltech Science… and Toilets STAFF REPORT Published on Monday, March 9, 2020 | 10:57 am Top of the News 6 recommendedShareShareTweetSharePin it Your email address will not be published. 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While you are planning your Thanksgiving menu, save a spot next to the turkey for these former finalists in the University of Georgia’s Flavor of Georgia food product contest.Whether added to an old recipe or served on their own, these delicious additions to the table will have Georgia on your guests’ minds, and in their bellies too.Wild Elderberry Pepper Jelly, Fairywood Thicket Farm, Fairburn, Georgia2018 Jams and Jellies Winner A festive preserve for the holidays — surprise your guests by using this flavorful elderberry pepper jelly instead of a traditional red or green pepper jelly.Honey Cinnamon Pecan Butter, Goodson Pecans, Leesburg, Georgia2018 Miscellaneous and Grand Prize Winner Pass the butter, please! If you love cinnamon, you’ll want to spread this butter on all of your Thanksgiving breads and rolls. It makes a great addition to cookies, too. Black Rock Cheese, CalyRoad Creamery, Sandy Springs, Georgia2018 Dairy Products FinalistThis aged goat cheese with crushed black pepper is great as an appetizer with crackers or as a snack between meals.Beecon Grind, White Oak Pastures, Bluffton, Georgia2018 Meat and Seafood FinalistIf turkey isn’t your thing, or you’re looking to mix things up, grill up a delicious burger or make sliders for an appetizer with this grass-fed beef (80%) and Iberico bacon (20%) mix.Ginger’s Bunkhouse Spicy Ginger Ale, Bunkhouse Beverages, Athens, Georgia2018 Beverages WinnerSpice up your holiday with this twist on a classic soda. Serve over ice, add to your favorite drink or make your own concoction. It’s guaranteed to be delicious.Pimento Cheese, Pine Street Market, Avondale Estates, Georgia2019 Dairy Products Finalist It’s not Thanksgiving in the South unless you serve this creamy spread.H.L. Franklin’s Healthy Honey Creamed Honey, H.L. Franklin Healthy Honey, Statesboro, Georgia2018 Honey and Related Products Winner This whipped, creamy spread is made of 100% pure, raw and unfiltered Georgia honey. Slap it on a dinner roll or a biscuit if you’re feeling really Southern. Georgia Blueberry Pie Filling, Pie Provisions, Kennesaw, Georgia2019 Confections WinnerThis pie filling can be used in many delicious desserts. Get creative and use it as an ingredient shortcut for your cobblers, trifles and, of course, pie.For more ideas on Georgia-grown food and beverages for your Thanksgiving, visit www.flavorofga.com or look for many Flavor of Georgia products at Stripling’s General Store locations, the Buford Highway Farmers Market, the Farmview Market in Madison, Georgia, and at farmers markets and grocery stores near you.Do you have a food or beverage product that should be on Thanksgiving tables statewide? Information on the 2020 University of Georgia Flavor of Georgia food product contest will be available in December, and registration will open to the public in January.
The event held an interactive session based on the North East Fest and several discussions were conducted regarding how the fest is playing a vital role in enhancing the North East market. A fashion show was organised during the event where Soha Ali Khan, actor and brand ambassador of the NEF walked the ramp accompanied by other models.Explaining the importance of the event, director of Home Affairs North East division, Ajay Kanaujia said, ‘NEF is an important step in bringing the North East closer to the rest of the country. With the Delhi chapter the event is sure to bring national focus to the splendor that this region contains across industries be it fashion ,music, food, culture or tourism. We look forward to open a platform to provide various opportunities for the people of the region.’ Also Read – ‘Playing Jojo was emotionally exhausting’Speaking about the upcoming fest Soha said, ‘The NEF in its second edition will prove to be even more bigger and better occasion for the promotion of talent, craft, skill, food and beauty in the North East. I am personally a big fan of everything from this area, the food, the warm and friendly people,the musical tradition, the fashion, the intricate and their weaving skills. I look forward to the NEF as it will allows everyone to get acquainted with the delights this region has to offer.’ Also Read – Leslie doing new comedy special with NetflixDeka, a fashion designer from Guwahati said, ‘North East and its people have always been known for fashion in the entire nation. The design in its area is a perfect blend of global style and traditional allure. The NEF will bring the immense wealth in design and fashion to the fore at the mainstream level. The workshop and one-on-one interaction with design will offer an opportunity for exchange and learning for both the designers and the aspiring members of the fashion.’The dignitaries who were present during the event were Chairman and MD of National Textile Corporation, RK Sinha, Director Technical, RK Sharma and Joi Barua, famous Singer of North East.