In a market as pervasive as mobile, it’s impossible to nail down a meaningful demographic. Are mobile users, as we are often told, young? Saying so excludes the millions and millions of mobile devotees who are various shades of older – parents, for example, or midcareer achievers.In reference to a recent global survey on retail banking, Cisco made a similar observation: “Segmenting by age is an outmoded strategy and could alienate valuable sets of customers,” said Cisco vice president Joseph Bradley. “By focusing on digital behavior (which, more and more, transcends age), banks can better implement Internet-of-Everything-enabled concepts that resonate with each customer.”What are the individualized drivers that make mobile money management a necessity in 2015? Here are four personality types and their specific mobile needs:1. Pay Today – Or ElseProfile: People who need to pay right now. Their bills are due today. They owe friends for their share of the last 12 dinners out. continue reading » 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr
Follow Aubrey on Twitter @aubreykragen Following three consecutive home games, USC hits the road this weekend, traveling to Tempe, Ariz. to face off against Arizona State. The Sun Devils dropped out of the Top 25 rankings this week after a 42-28 loss to Stanford, but pulled off the upset against Wisconsin the week before.Tough going · USC junior wide receiver Marqise Lee and the rest of the Trojan offense have been unimpressive to start the season. Lee has 23 catches for 293 yards and one touchdown so far in 2013, well behind last year’s pace. – Ralf Cheung | Daily TrojanDeadly DevilsThe Sun Devils’ offense features a number of potent offensive weapons. Quarterback Taylor Kelly is currently ranked sixth in the nation in passing yards, averaging 339.7 yards per game, while completing 59.9 percent of his attempts. Last week, the Trojans’ defense effectively shut down Utah State’s quarterback Chuckie Keeton, but Kelly has a more impressive group of receivers to rely on.Wide receiver Jaelen Strong, standing tall at 6-foot-4, is coming off a career-high 168-yard receiving performance in the loss to Stanford, and is averaging 110 yards per game.“This will be a matchup issue for us,” USC head coach Lane Kiffin said Monday in his weekly YouTube video. “We’re gonna have to play really well with him, be very aggressive with him at the line of scrimmage and take him out of his game.”Senior running back Marion Grice has also been effective in receiving and rushing so far this season. Through three games, he leads the nation in scoring, with 16 points per game on eight touchdowns (six rushing, two receiving).“[Grice is] really tough to bring down for the first guy,” Kiffin said. “So we’re gonna have to tackle really well.”Arizona State’s dynamic offense is averaging 469.3 total yards per game, which will certainly put USC’s No. 4-ranked defense to the test.Sights on SuttonOn the defensive side of the ball, one name stands out for Arizona State: Will Sutton. The senior defensive tackle, weighing in at 305 lbs., is the reigning Pac-12 Pat Tillman Defensive Player of the Year after helping the Sun Devils lead the country in tackles for loss per game in 2012.This season, Sutton earned a spot on multiple preseason award watch lists, including the Chuck Bednarik Award, given to the nation’s best defensive player, and the Walter Camp Award, given to the most outstanding college player of the year.Surprisingly enough, he has had a somewhat quiet season so far, with just nine tackles and no sacks on the season. Still, Kiffin is preparing his team for Sutton’s dominant play.“[Sutton] just has taken over games at times,” Kiffin said. “On the road, at home, no matter where it is.”Redshirt junior defensive end Carl Bradford, who was also named to the Bednarik Award watch list after an impressive 2012 season, has started slowly as well, allowing senior linebacker Chris Young to lead the team with 19 tackles on the season.On the road againAfter the season opener at Hawai’i, the Trojans played three consecutive games at home, but the crowd’s boos didn’t create much of a home-team advantage — Kiffin joked after the loss to Washington State that the fans’ hostility in the Los Angeles Memorial Coliseum prepared the players for the atmosphere on the road.The Trojans won’t be taking this weekend’s trip to Tempe lightly, since the last time they played there, the Sun Devils handed USC one of only two losses of the 2011 season by a score of 43-22.Kiffin emphasized the importance of preparing the players, especially the underclassmen, for the first big away game of the year.“We’re always concerned about young players going on the road into a place like this and making sure they’re really composed and they play well,” Kiffin said. “We’ve learned over the years about young players making mistakes in their first big road games, so we’ll help those guys through the week and get our veterans to play really well around them.”
Chameleon BX is a 12-month training program founded this year by trainer Frank Matrisciano, who is best known for his work with Blake Griffin and as a college basketball trainer who is Georgia Tech coach Josh Pastner’s brother-in-law.According to the release, Matrisciano’s rationale behind Chameleon BX is to fill what he perceives as a void in how top high school players prepare for the NBA after graduation. College, the NBA G League or international play don’t offer elite players a well-rounded preparation for the NBA, he claims.”They aren’t the right environments for 18-year old kids,” Matrisciano said.Still, LaMelo Ball reportedly plans to play in Australia’s National Basketball League; Kenyon Martin Jr. does too.In contrast, Chameleon BX promises “a one-of-a-kind 12-month personalized training program designed specifically for helping elite high school basketball players prepare physically and mentally for the NBA draft with unrivaled fitness training and skills training by NBA coaches who’ve lived the NBA life.”Continued education, nutritional guidance and marketing and sponsorship support also are provided, according to the press release. LaMelo Ball, 17, to play in Australia’s NBL Today we’re proud to announce 5-Star, High School class of 2020 standout, @Marjon32 will prepare for 2021 NBA Draft with Chameleon BX. Big things ahead for this elite athlete! We’re excited to help him fulfill all his dreams! Adapt, Overcome, Achieve! https://t.co/F60lkvkYng— chameleonbx (@chameleonbx) August 1, 2019Rated the No. 4 small forward in his class and the No. 24 prospect overall, according to 247Sports’ Composite Rankings, Beauchamp is a 6-6, 175-pound rising senior at Dream City Christian in Glendale, Arizona who played last season at Rainier Beach High School in Seattle.”I’m genuinely humbled by all the interest and offers I received by some great schools,” Beauchamp said in the press release, alluding to reported scholarship offers from, among others, Washington, Arizona, Arizona State, UCLA and USC, as well as Alabama. “Although they were tough to turn down, I believe the Chameleon BX program provides the kind of personalized attention I need to get my body and game properly prepared for pursuing my dream of a career in the NBA.” Related News A five-star prospect in the 2020 basketball recruiting class plans to skip his freshman season of college eligibility to prepare for the 2021 NBA Draft in a new 12-month training program, a press release from the program said Thursday.MarJon Beauchamp — instead of going the one-and-done route in college or, as some top prospects have done, opting to play internationally the season after he graduates to reach the NBA’s current 19-year-old age requirement — will take the unusual step of skipping competitive basketball in order to train with Chameleon BX. Kenyon Martin Jr. says he’ll skip college basketball at Vanderbilt to turn pro Chameleon BX’s staff includes Bob Hill, Dave Joerger, Kim Hughes and Eddie Johnson, among others who also have extensive NBA and college coaching experience.The training program’s current model likely will either have to evolve or could be rendered moot.The NBA reportedly has submitted to the National Basketball Players Association a formal proposal that would lower the draft-eligible age to 18 from 19.
The NBA is closer to resuming its season with key dates being revealed, but one issue that remains is what to do about older coaches and staffers who are particularly vulnerable to the coronavirus.As the league heads to the Walt Disney World Resort near Orlando, Fla., to resume the season, commissioner Adam Silver has expressed concern for some of those older coaches, such as Gregg Popovich, 71, Mike D’Antoni, 69, and Alvin Gentry, 65. NBA RETURN: What to know about 22-team format”There are people involved in this league, particularly coaches, who are obviously older people,” Silver said during an interview on TNT on Thursday night. “We’re going to have to work through protocols, for example, and it may be certain coaches may not be able to be the bench coach.”They may have to maintain social-distancing protocols, and maybe they can be in the front of a room, a locker room, or a ballroom with a white board, but when it comes to actual play we’re not going to want them that close to players in order to protect them. So those are all issues that we are continuing to work through.” Mavericks coach Rick Carlisle, president of the NBA Coaches Association, said he spoke with Silver after the interview.”The health and safety of our coaches is first and foremost. It’s entirely possible that an NBA coach in his 60s or 70s could be healthier than someone in their 30s or 40s,” Carlisle, 60, said in a statement obtained by ESPN’s Adrian Wojnarowski. “The conversation should never be solely about a person’s age. Adam assured me that we would work through this together to help determine what is both safe and fair for all our coaches.”Carlisle added in the tweet that Silver told him he had “jumped the gun” with his comments to TNT.