Choices for Girls – interactive bus shelter ad from Plan UK

first_imgChoices for Girls – interactive bus shelter ad from Plan UK  151 total views,  5 views today Tagged with: Digital About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Plan UK’s campaign, which highlights the plight of the world’s poorest girls, launches a groundbreaking interactive ad on a bus stop in Oxford Street on February 22.The advert uses facial recognition software with an HD camera to determine whether a man or woman is standing in front of the screen, and shows different content accordingly. Howard Lake | 22 February 2012 | News  152 total views,  6 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more