Good Works: Marketing and Corporate Initiatives That Build a Better World… and the Bottom Line

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 7 April 2013 | News  12 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis [amzn_product_post]Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate “causewashers” cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom–line business results.Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Advertisement Good Works: Marketing and Corporate Initiatives That Build a Better World… and the Bottom Line • Makes the case that purpose–driven marketing has moved from a nice–to–do to a must–do for businesses• Explains how to balance social and business goals• Author Philip Kotler is one of the world′s leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world′s leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip KotlerWith Good Works, you′ll find that you can generate significant resources for your cause while achieving financial success. About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Researching massive growth in giving.last_img read more

Why a warming planet means game over for capitalism

first_imgClimate change march, New York City, September 2014.WW photo: Brenda RyanUntil his veto of the Keystone XL pipeline on Feb. 24, President Barack Obama had kept the entire world unsure of his position. The issue of the KXL pipeline — the 1,700-mile-long project to be owned by energy monopoly TransCanada — had been seen as his chance to take a principled stand against climate change.Yet, what is the real reason for Obama’s veto? What does such a pipeline mean for the future of our planet? And, what is the potential for the struggle against climate change?Why was Keystone XL important?The pitfalls of the KXL pipeline and the capitalists’ “Drill, baby, drill” drive will go down in history as threatening all life on earth for a quick buck. Energy, the world’s most valuable commodity and the cause of endless U.S. wars, is creating a political, economic and environmental crisis much deeper than one pipeline.The primary reason environmentalists and progressives have argued against the KXL pipeline is that it would daily carry an extra 800,000 gallons of the world’s dirtiest oil from tar sands in Alberta, Canada, to Texas. The U.S. State Department admits that the production of this type of oil creates over 19 percent more greenhouse gases than regular oil.This difference was expected to equal the amount of pollution that would be emitted if 51 million new cars were put on the road. The dirtier tar sands oil would then be refined and create toxic fumes, causing more asthma, birth defects and cancer in places like Houston, where the pipeline would end. ( claimed selling point for the KXL was that it would supposedly create hundreds of thousands of jobs. Yet, in the draft Supplemental Environmental Impact Statement for the Keystone XL Project released in March 2013, the U.S. State Department estimated it would create just 35 permanent jobs.The same study found that it would create 3,900 construction jobs for the year it would take to build the pipeline. Meanwhile, thousands of agricultural workers, along with many others, would risk losing their jobs to a likely oil spill or leak. Thus, in the final calculation, this pipeline would likely destroy jobs, while furthering the climate change crisis.But the nightmare doesn’t stop there. The pipeline could also ship millions of gallons of natural gas from North Dakota’s Bakken shale fields. Natural gas produced by hydraulic fracturing, “fracking,” has boomed since 2000. Despite the lie that it is a “bridge” to more clean energy sources, the process of drilling, piping, compressing and burning natural gas as a whole is just as dirty and disastrous as coal, which is widely seen as the dirtiest energy. (“A Big Fracking Lie,” ­, Jan. 21, 2014)Apocalypse 2050Dr. James Hansen, formerly of NASA’s Goddard Institute for Space Studies, has become one of the pre-eminent ­climatologists-turned-activists leading the fight against KXL. He works with, which has organized worldwide demonstrations against it.Hansen has called the pipeline, “Game over for the climate,” based on intensive research on the level of carbon in the atmosphere. He states, “If humanity wishes to preserve a planet similar to that on which civilization developed and to which life on Earth is adapted, paleoclimate evidence and ongoing climate change suggest that carbon dioxide will need to be reduced from [current levels] to at most 350 parts per million (ppm).” (“The Science,” atmosphere now contains about 400 parts per million of carbon dioxide, which is the highest level in millions of years. In the 1700s, when industrial capitalism was beginning, the level was about 275 ppm of carbon dioxide.In 2011, the Carbon Tracker Initiative estimated the combined known deposits of oil, gas and coal in the world to be 2,795 gigatons of carbon. Yet, according to Naomi Klein’s book, “This Changes Everything: Capitalism vs. the Climate,” no more than 565 gigatons of these reserves can be burned between 2011 and 2049 if carbon dioxide is to be brought below 350 ppm of carbon in the atmosphere by 2050. This leaves the other 80 percent of oil, gas and coal unused.To the capitalists, this means upwards of $27 trillion in lost revenue.President Obama, like all politicians in the two big capitalist parties, is beholden to the billionaires who own energy companies. So why did he veto the KXL pipeline? His energy policy has hardly been environmentally friendly.Part of the answer may come from the glut in the global production of energy; this has caused prices to drop.Another aspect which the president and the big polluters are aware of is the global movement against climate change. Over the past four years, farmers, ranchers, Indigenous nations and many other activists have engaged in militant resistance to the KXL pipeline. Direct actions have had a major impact, including in 2011, when more than 1,200 people were arrested at the White House demanding President Obama exercise the veto.Indeed, the climate movement is massive and global. In September 2014, close to half a million people marched in New York City in the People’s Climate March. The next day, thousands of activists “flooded Wall Street,” demanding the banks pay for the climate crisis they have caused. The demand, “System change, not climate change,” has been gaining traction, from New York City to La Paz, Bolivia.Need socialist revolutionfor humanity’s futureThe crisis of climate change presents a threat to humanity’s very existence. Climate change is impacting oppressed countries in the global South much more than in the imperialist centers.The movement cannot stop with the small victory on the KXL pipeline. The potential of human beings as stewards — and not destroyers — of the earth must be harnessed. The only way to do this is to abolish the profit motive, to put the energy sector, the world’s most critical commodity, into the hands of the people. There must be workers’ control of the banks, industries and every major aspect of society to fight against the looming climate disaster — and to provide economic and social justice to the victims of capitalist climate change.A revolutionary response would be to transform energy use away from oil, coal, natural gas and unsafe nuclear power as quickly as possible. None of these forms of energy has much of a future on this planet if humanity is to survive. Yet, can anyone imagine waiting for the market, controlled by monopolies, to transform away from oil? Not when they have $27 trillion to gain.This is why revolution is mandatory. The people must have control in order to explore our options as rapidly as possible, especially with renewable forms of energy. A revolutionary perspective on climate change also raises the need for global reparations for oppressed countries whose economies have been decimated by imperialist development and its by-product, global climate change.FacebookTwitterWhatsAppEmailPrintMoreShare thisFacebookTwitterWhatsAppEmailPrintMoreShare thislast_img read more

The living struggle: Putting revolutionary theory into practice

first_imgFollowing is the talk given by Lamont Lilly at the Nov. 11-13, 2016 Workers World Party National Conference at the Shabazz Center in Harlem, N.Y. The talk has been lightly edited.Lamont LillyI speak you to all today as an ancestral descendant of the Black Liberation movement, as a member of the working class, as a Black man from the U.S. South and as an organizer of the Black Lives Matter movement.The Black Lives Matter movement is still fairly new, still growing, still learning, still building, still fairly young in its theoretical and ideological formation. This movement of the vanguard and most oppressed, not only needs our support, it needs our wisdom and experience. It needs our revolutionary solidarity in a very sincere and tangible way. Thankfully, there are a lot of people who are beginning to wake up now and hit the streets.But what we have to do now is connect our struggles. As revolutionaries and members of Workers World Party, we have to connect the Palestinian movement with the movement for Black lives. We have to connect the energy of Standing Rock and the Indigenous movement for sovereignty, with the Latinx and immigrant movement. We have to connect the energy of the LGBTQ movement with the environmental movement.In many circles, these movements still see themselves as separate struggles of separate oppressed groups. Comrade Larry Holmes said how there are no working-class borders anymore. So what we need now is a formal and material shift of not only domestic solidarity, but also international solidarity: a revolutionary movement of multinational, multigendered freedom fighters. Workers World Party can be the bridge for that solidarity.When we talk about “The Living Struggle: Revolutionary Practice Based in Revolutionary Theory,” we have that right here in this room, comrades. What I mean by that is for, example, Johnnie Stevens can tell you all about the struggle in South Africa because he has lived it. Cheryl LaBash can tell you all about the struggle in Cuba because she has lived it. Berta can tell you all about the struggle in Puerto Rico and Venezuela because she has lived it. Sara Flounders can tell you all about the struggle in the Middle East because she has lived it. And our dear comrade, Brother Abayomi Azikiwe is a world-renowned Pan-Africanist scholar. There’s living struggle and revolutionary practice right here in this room. We just have to share it now.I must thank my comrades Imani, Loan, Garrett, Matty and Andre for teaching me so much about the LGBTQ struggle. They’ve taught me so much and have really made me a better revolutionary. But I had to listen. And not just listen, but I had to want to listen. And I had to want to learn.It’s the process of constantly learning that makes us better revolutionaries. Personally, I always want to relate to as many struggles as possible. Not just through a political context, but in a very sincere, deep-rooted, human way.What we want is “revolution.” The only way to do that is by becoming better organizers. The only way to do that is getting out and meeting the people where they are. The only way to do that is to challenge our individual and organizational comfort level.The union halls are great, but we have to get out to the hood. We have to make [Vladimir] Lenin relevant to the ghettos and barrios. And what that means is that we may have to give people the Black Panther Party first before we give them Marx and Engels, particularly in Black and Brown communities. Most of all, we have to be open-minded. We have to listen to new ideas and new perspectives. We have to be able to evolve without sacrificing our principles.Just to share a brief example, while Monica and I were on the campaign trail, at one of our branch stops we met a young sister who had expressed her interest in “decolonizing the mind.” Though she did describe herself as an anti-racist and anti-capitalist, she wasn’t interested in Marx and Engels. And I can totally understand why.For most Black people, that’s all we’ve taught: the work of old white men. Just because she was resistant to Karl Marx, doesn’t mean that she’s off target. “Decolonizing the mind” is one of the very first steps to liberation, especially for Black folk. She was speaking on many of the same political points that a revolutionary communist would speak on, just in a slightly different way. It was a teachable moment for me, and I think for the party as a whole.When it comes to building solidarity, we have to welcome these differences. We have to respect people’s cultural differences, and really listen to them, especially when it comes to young people and helping them to find a place within the movement.This process of giving and receiving, of meeting people right where they are is one of the most important ways that we can put our theory into a living revolutionary practice. It is one of the most important lessons I’ve learned this year: patience, listening, understanding.Donald Trump may be in the White House now, but what we have is much better than the White House. We’ve got “the revolution” right here in this room. Let’s keep building. Let’s keep organizing.FacebookTwitterWhatsAppEmailPrintMoreShare thisFacebookTwitterWhatsAppEmailPrintMoreShare thislast_img read more