Intralot signs 10-year contract in Croatia

first_img Tags: Online Gambling AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Lottery Following a competitive process by the Croatian State Lottery “Hrvatska Lutrija,” for the selection of a strong long-term strategical partner, INTRALOT was awarded a 10-year contract for the implementation of the new integrated Lotos10 ecosystem with the Omni Channel capability, the deployment of innovative retail technology and the provision of operational support.All of the above will be customised to the specific needs and requirements of Hrvatska Lutrija and the Croatian gaming market, supporting the strategic and operational objectives for the extensive growth and future expansion of Hrvatska Lutrija in the verticals of numerical and instant games, betting and online casino.Hrvatska Lutrija is the state licensed lottery organisation, with a long and successful tradition of 45 years in organising games of chance in Croatia, offering full variety of gaming products, including the lotteries, instant lotteries, betting, casinos and slot clubs, participating also in the multijurisdictional lottery games, EuroJackpot. In 2017 Hrvatska Lutrija generated over €150m in stakes. The chosen model of cooperation is a gross gaming revenue share model where Croatian lottery and INTRALOT share investment cost, responsibility, risks, and ultimately profits according to a pre-negotiated split.Specifically, the agreement includes the deployment, customisation and integration of INTRALOT’s holistic and cross-channel lottery gaming platform based on the L10 Product, the next generation of LOTOS platform, along with the terminal software for the operation of its 3,000 terminals, the interactive gaming platform (based on the Player PULSE CRM-platform) supporting all Hrvatska Lutrija gaming verticals, the innovative cross-channel content management system (based on the CANVAS platform) and the Retailer Management System (based on the retailer PULSE CRM-platform), including full subset of the respective software components. INTRALOT will also provide the lottery with dedicated training and knowledge transfer, as well as related system operation, software maintenance and supporting activities.Mario Musa, president of the board of Hrvatska Lutrija, stated: “As a result of an extensive and long-lasting competitive process, we tasked INTRALOT to partner with Hrvatska Lutrija and invest on the transformation and innovation of our current operations by implementing its new systems and platforms based on LOTOS 10 ecosystem and advanced retail digital technology. This new partnership will fully cover all business requirements and operational procedures required for our business to grow significantly in the upcoming years. We are convinced that we have selected a strong partner who meets all our requirements for adapting to customer needs and legal changes much faster and at lower costs because of its new modular and micro-services-oriented architecture. We are recognised as the most responsible gaming organiser, which means that responsibility must be interwoven into all areas of business operations, to enable us to remain a credible source of knowledge sharing and support in raising the level of players’ competence to play games of chance in a responsible manner. We are looking forward to a smooth customisation and implementation process followed by 10 years of a strong and successful partnership with INTRALOT which will support our vision to strengthen Hrvatska Lutrija as the leading gaming operator in the Croatian market.”INTRALOT’s group chief commercial officer, Nikos Nikolakopoulos commented: “We are delighted that we have been selected to assist the Lottery to grow significantly their business across gaming verticals and in every channel. INTRALOT’s selection proves that we have met Hrvatska Lutrija strategic and operational objectives for their future transformation as well as our good track record and successful presence in Croatia. We are honoured by Hrvatska Lutrija’ trust and we are committed to investing the best technological and operational solutions in terms of innovation, digitalisation, security, reliability, products, cost-efficiency and support, coupled with a true partnership approach, which will provide considerable advantages to the stakeholders and customers of Hrvatska Lutrija.” 10th October 2018 | By Josephine Watson Following a competitive process by the Croatian State Lottery, INTRALOT was awarded a 10-year contractcenter_img Email Address Topics: Lottery Subscribe to the iGaming newsletter Intralot signs 10-year contract in Croatialast_img read more

LeoVegas challenges ‘completely wrong’ Italian ad rules

first_img LeoVegas challenges ‘completely wrong’ Italian ad rules Tags: Card Rooms and Poker Mobile Online Gambling OTB and Betting Shops AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Operator has filed a formal complaint with the European Commission Email Address Regions: Europe Southern Europe Italy Topics: Casino & games Finance Legal & compliance Sports betting Poker Casino & games LeoVegas has filed a formal complaint with the European Commission over recently-introduced anti-gambling advertising laws in Italy, branding the rules as “completely wrong”.Due to come into effect from January 1, the ‘Dignity Decree’ sets out a blanket ban on gambling advertisements across all media platforms in Italy.LeoVegas has previously stated its concerns over the regulations and has now taken this a step further with its complaint, accusing Italy’s Dignity Decree of breaching European Union (EU) law.Speaking to about the complaint, Niklas Lindahl (pictured), country manager for Italy at LeoVegas, said the firm is keen to work with the government to “adapt a responsible gaming approach” without harming the industry.In its complaint, the operator cited European Commission Recommendation (2014/478/EU), which states “gaming advertising is recognised by the European Commission as an important way for legitimate and authorised gaming companies to distinguish themselves from illegal operators”.LeoVegas, which is active in Italy via the domain, has also said that the impact of the total ban on the internal market is an infringement of articles both 54 and 56 of the Treaty on the Functioning of the European Union (TFEU).The complaint added: “The direct consequence of the total ban is that it restricts market access for providers of online gaming services that are established in another Member State. Because of the ban, those operators have no incentive any longer to enter the Italian gambling market as they will not be able to grow in the market due to the lack of marketing means.“It is without question that the objective of consumer protection, as mentioned in the Dignity Decree, could have been attained through the use of less restrictive measures.”Lindahl added to “We agree gambling addiction must be fought with decisiveness but the method and tactics the Italian government have applied is completely wrong. They have not understand how well regulated the gaming industry is and well development the work with responsible gaming is within the licensed operators.“We have reached out our hands to the Italian government, offering our services, educating them on how we together work towards a common goal, responsible and sane gaming.“We continue that work and hope for the Italian government to open up for a broader discussion and understanding that we want to achieve the same thing – a sustainable market for the Italian customers.“Of course we do think that advertising must respect certain guidelines in order to avoid stimulating compulsive and excessive behaviour but a total ban is wrong for reasons as we have mentioned above in previous questions.”The government’s move has attracted widespread criticism, with LOGiCO, a trade body that represents the interests of online operators in Italy, and the European Gaming and Betting Association among those to warn of the consequences for the industry, jobs and related sectors, such as professional sports.Lindahl said that LeoVegas is hopeful that Brussels will agree with its complaint and force the Italian government into a rethink.“The best case scenario is of course that we get a revision of the ban with the current government or the next one,” he said. “Regardless, LeoVegas will continue to be a front figure and help Italy adapting a responsible gaming approach, something that we live and breathe every day.” Subscribe to the iGaming newsletter 11th October 2018 | By contenteditorlast_img read more

BetWarrior signs up for EveryMatrix’s CasinoEngine Direct

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Tags: Online Gambling Subscribe to the iGaming newsletter Casino & games Topics: Casino & games Tech & innovation 11th July 2019 | By contenteditorcenter_img Email Address BetWarrior, a new online gaming brand launched by PokerStars veterans Morten Tonnesen and José del Pino, has moved to expand its service offering by entering into a content partnership with EveryMatrix.Under the deal, EveryMatrix will use its CasinoEngine Direct solution to deliver a range of gaming content to BetWarriorCasinoEngine Direct enables operators and other platform suppliers to integrate and access CasinoEngine’s portfolio of 8,000 games from over 140 providers.BetWarrior is one of the newest brands in the igaming market, operating under the leadership of chief executive Tonnesen and chief operating officer del Pino, both of whom previously served on the PokerStars marketing team. The business has already selected Kambi to power its sportsbook offering.“We are committed to delivering a revolutionary, mobile-first experience, and the EveryMatrix team has been extremely easy to work with towards this goal,” Tonnesen said.“BetWarrior’s fully native mobile platform is a game-changer for the sector, and we look forward to building a long-lasting and mutually beneficial partnership with EveryMatrix.”Stian Hornsletten, co-founder of EveryMatrix and chief executive of CasinoEngine, added: “Working together with such a promising brand confirms once again that CasinoEngine is the go-to content provider for the industry.“Our solution meets their casino content needs and we are delighted to help them secure their rightful place as an innovative operator with a fresh and ingenious approach.” BetWarrior signs up for EveryMatrix’s CasinoEngine Direct BetWarrior, a new online gaming brand launched by PokerStars veterans Morten Tonnesen and José del Pino, has moved to expand its offering by entering into a content partnership with EveryMatrix.last_img read more

Fox Bet named official partner of Major League Baseball

first_img Fox Bet named official partner of Major League Baseball Subscribe to the iGaming newsletter Fox Bet, the sports betting joint venture between The Stars Group and broadcaster Fox Sports, has been named an authorised gaming partner of Major League Baseball (MLB) in the US. 16th October 2019 | By contenteditor Fox Bet, the sports betting joint venture between The Stars Group and broadcaster Fox Sports, has been named an authorised gaming partner of Major League Baseball (MLB) in the US.This sees Fox Bet gain the right to use the league’s official data feed and trademarks for both its real-money wagering app and free-to-play product Fox Sports Super 6.The pair will also collaborate on developing responsible gaming controls to protect players, as well as developing best-in-class practices to uphold the integrity of MLB games.The league’s executive vice president of gaming and new business Kenny Gersh said the agreement would ensure fans have a choice of partners in the market. It has already signed up the likes of DraftKings, FanDuel and MGM Resorts as authorised partners.Read the full story on iGB North America. Email Address Regions: US Topics: Marketing & affiliates Sports betting Tags: Online Gambling AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Marketing & affiliateslast_img read more

OPAP completes rollout of 25,000 VLTs in Greece

first_img OPAP completes rollout of 25,000 VLTs in Greece Regions: Europe Southern Europe Greece 15th January 2020 | By Daniel O’Boyle AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Greek gaming operator OPAP completed the introduction of 25,000 video lottery terminal (VLT) machines in its home country in December 2019. Email Address Tags: Slot Machines Subscribe to the iGaming newsletter Greek gaming operator OPAP completed the introduction of 25,000 video lottery terminal (VLT) machines in its home country in December 2019.The rollout of machines supplied by Inspired and the Synot Group took just under three years, beginning on 11 January, 2017 after the European Union in 2015 approved the Greek government’s decision to award OPAP a VLT monopoly.VLTs were a significant source of revenue for OPAP in the first half of 2019,  with revenue rising 56.5% year-on-year from €89.4m to €139.9m. As a result, this boosted its share of group revenue from 12.1% to 17.9%, with OPAP operating 20,035 machines across 365 gaming halls and 1,952 of its stores.OPAP’s original exclusive deal was to introduce 35,000 VLTs, but the Greek parliament later passed an act to reduce this to 25,000.In September, the Greek Council of State, Greece’s supreme administrative court, revoked OPAP’s online sports betting license after Austrian operator Goalbet argued that OPAP had never been asked to meet the conditions necessary for the license.OPAP said it would appeal the decision and is “evaluating how to pursue the protection of its interests by all legal means,” although it also noted that online sports betting make sup less than 1% of its revenue.In October 2019, the Greek parliament passed a series of online gambling reforms. The reforms include a €3m licence fee and a 35% gross revenue tax for licensees as well as a €2 maximum stake for random number generator (RNG) games such as online slots.Earlier this month, the Greek Ministry of Finance submitted the regulations to the European Commission for approval. Topics: Casino & games Lottery Slots Casino & gameslast_img read more

Hamilton Accies propose Scottish football gambling amnesty

first_img Colin McGowan, chief executive of Scottish Premier League club Hamilton Academical F.C., has proposed an amnesty in which anyone involved involved in Scottish professional football suffering from gambling-related harm could come forward for treatment. Email Address Subscribe to the iGaming newsletter Topics: People Sports betting Hamilton Accies propose Scottish football gambling amnesty AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwittercenter_img Colin McGowan, chief executive of Scottish Premier League club Hamilton Academical F.C., has proposed an amnesty in which anyone involved involved in Scottish professional football suffering from gambling-related harm could come forward for treatment.Under his plan, any individual that self-reported for gambling on football, or for having accounts with bookmakers in a defined timescale, would automatically be handed a 16-game ban by the Scottish Football Association (SFA), with no financial penalty.The ban would be suspended for 3 years, while the individuals would also give an undertaking to close any gambling accounts they may have.They would also be granted anonymity under McGowan’s plan.While McGowan acknowledged that the SFA must adhere to Fifa rules prohibiting gambling, he pointed out that punishments are created by the local footballing authorities, rather than by the international governing body. This meant that it could conceivably change any punishment during the amnesty.Explaining his reasoning for the amnesty, McGowan said that while he understood why the SFA enforces a prohibition on betting to protect the integrity of the game, few of those actually violating this ban were ever charged.“The main reason for this is regardless of which country of the world you are in, it would appear no footballing body [is] proactive in catching offenders,” he explained. “That said, on the mental health side there are those caught up in the horrors of addictive gambling, and the personal and social consequences that comes with this disease/illness of addiction.”These individuals, he continued, were not simply defying the betting rules, and instead were victims of their habit. He said that following Hamilton head coach Brian Rice’s admission that he had breached SFA betting rules on multiple occasions – for which he was handed a 10-match ban – former and current players had contacted the club to discuss their problems.“Obviously I hope you understand that these proposals and ideas are put forward mainly for the protection of the players and ultimately for the benefit to their families,” he said in conclusion. “They also without doubt protect the integrity of the game. In essence one of the true realities is, if nothing changes, nothing changes.” has contacted the SFA for its reaction to McGowan’s proposal, but is yet to hear back. Regions: UK & Ireland People 21st February 2020 | By contenteditorlast_img read more

EGBA launches new data protection code

first_imgLegal & compliance AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter The European Gaming and Betting Association (EGBA) has released a new code of conduct on data protection and compliance with EU General Data Protection Regulation 2016/679 (GDPR).EGBA said the code is one of Europe’s first ever sector-specific self-regulatory initiatives to support GDPR compliance.“On the 2-year anniversary of GDPR, issues around data protection, privacy and the use of personal data are still a concern for many European citizens,” EGBA secretary general Maarten Haijer said. “That’s why we’re pleased to introduce this new code which demonstrates the online gambling sector’s commitment to protecting the personal data of our 16.5m customers and supporting the success of the GDPR.“We’re pleased to be one of Europe’s first industry sectors to introduce a self-regulatory code which supports compliance with GDPR. It follows a consultation with members on the code that began in January this year.Under the code, operators must set out a compliance framework which covers the code’s core areas: data mapping, lawful basis analysis, risk assessment, documentation and review, assessment and amendment.Operators are expected to undertake a data mapping exercise to audit all the information they hold, including player personal data. EGBA noted that there is no specific template that needs to be followed for this.While not required, EGBA also recommended that operators where possible include the source of personal data, where this data is held and what it is used for.When this mapping is complete, operators must conduct an analysis to ascertain whether their data processing is lawful. This analysis should document the lawful basis for each processing activity.Following this analysis, operators must conduct a further risk assessment in order to become aware of other risks such as data breaches, and determine the extent to which any personal information is not needed or disproportionate to the risk it carries.Operators must also have documentation that demonstrates their compliance with the code on hand at all times. This consists of these data maps, the GDPR-required record of processing and a policy including both governance of data processing activities and the reviewing and maintaining of the map.Finally, operators must continue to review, assess and amend their data policy through periodic internal or external audits. Evidence of compliance used as part of any audit must be retained for a minimum period of 3 years.EGBA added that all data collection must be lawful, fair and transparent. For collection to be lawful, it must be taken with player consent, which must be freely and unambiguously given through measures such as ticking a box, or out of necessity for the requests or protection of a player. Players must also be granted an easy to follow way of withdrawing consent, with operators required to periodically check whether their players are still happy for their data to be collected or stored.For collection to be fair, it should be used only for the stated purposes a player consented to, rather than, for example, using data gathered for anti-money-laundering purposes to send marketing communications.For collection to be transparent, all relevant data processing, the reasons for it and the laws supporting this have been declared to players in an accessible way. Operators are allowed to withhold information about data collection if it is necessary for an ongoing investigation.EGBA added that data should not be stored for longer than is necessary and that it should not continue to hold data after the end of the business relationship with a player unless there is a legal requirement to keep it for longer.Players must also be able to request their own data and operators should train customer service teams to identify and escalate these requests.In case of breaches, either where data is lost, stolen or unlawfully amended, operators must create response teams to deal with the issue and notify customers within 72 hours.The code has now been submitted to the Maltese Data Protection Authority to ensure it complies with GDPR. Data protection authorities in Malta and other EU countries, as well as the European Data Protection Board, will review the code in a process that EGBA expects to last between 18 and 24 months.“Data, and how it is used, is playing an increasingly important role in how citizens and businesses interact online – and the online gambling sector is no different,” Haijer said.“This code outlines how online gambling companies should ensure their customers understand how their personal data is being used and provides important guidance on how companies should use personal data in their interactions with customers, including how they identify and address problem gambling behavior in their customers.” 11th June 2020 | By Daniel O’Boyle Subscribe to the iGaming newsletter Tags: Online Gambling Regions: Europe Topics: Legal & compliance Email Address The European Gaming and Betting Association (EGBA) has released a new code of conduct on data protection and compliance with EU General Data Protection Regulation 2016/679 (GDPR). EGBA launches new data protection codelast_img read more

Esports Entertainment expands into LatAM with new partnerships

first_img11th March 2021 | By Robert Fletcher Esports Entertainment expands into LatAM with new partnerships The deals comes after EEG last month added the and SportNation brands to its gaming service licence in Malta. Email Address Regions: LATAM Peru “Our Malta licence enabled us to pursue these great opportunities, and we look forward to further updates on expansions of moving forward,” EEG chief executive Grant Johnson said. “Latin America is a big esports betting market. We are excited to work with top partners like Infamous and Live Media Esports Entertainment to accelerate the rollout of our brand in the region.” Tags: Esports Entertainment Group Topics: Esports esports bettingcenter_img Subscribe to the iGaming newsletter “Infamous is a well-known and popular Peruvian based esports team with rosters in titles such as Dota 2, CS:GO and Rainbow 6.” Esports AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter EEG’s head of esports betting Bux Sayed added: “The exciting partnership between Infamous Gaming and our brand is a crucial first step in our expansion into Latin America.” Esports Entertainment Group (EEG) has extended the reach of its esports betting brand into Latin America through new marketing partnerships with two local esports organisations. will become a sponsor of Peruvian esports organisation Infamous Gaming. In addition, it has partnering the Movistar Liga Pro Gaming esports league, a competition managed by local organiser Live Media Esports Entertainment.last_img read more

BetMGM announces NYRA Bets as first horse racing partner

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter 28th May 2021 | By Nosa Omoigui NYRA Bets is available across 30 states, and covers more than 200 horse racing tracks worldwide. Regions: US New York BetMGM announces NYRA Bets as first horse racing partner Topics: Marketing & affiliates Sports betting Marketing Horse racing Online sports betting Tags: BetMGM NYRA Bets BetMGM struck a deal that sees the New York Racing Association’s online betting platform NYRA Bets become the operator’s first horse racing partner in the US. BetMGM will gain access to NYRA’s horse racing app, which will allow customers to bet on events such as the Kentucky Derby, Belmont Stakes and Breeders’ Cup. Read the full story on iGB North America. Horse racing Email Addresslast_img read more

IAAF introduces new relay event 2x2x400m: an in-action marketing initiative

first_img WTC Final LIVE: Jamieson says, ‘nice and pleasing to get Virat Kohli’s wicket’; Gill feels India could have got more wickets WTC Final LIVE: Devon Conway continues red-hot form, slams fifty to provide New Zealand dream start Football TAGSAsian Games 2018IAAFIAAF World RelaysInternational Amateur Athletics Federation SHARE Cricket RELATED ARTICLESMORE FROM AUTHOR BCCI to form committee to take call on compensating domestic cricketers Share on Facebook Tweet on Twitter Latest Sports News PSL 2021 Playoffs: Schedule, Timing, LIVE streaming, list of champions; all you need to know Tokyo Olympics: BCCI provides fuel in Indian Olympic flame, to contribute Rs 10 crore International Amateur Athletics Federation (IAAF) is going all out to introduce new events to boost its marketing initiatives. Aftersuccessful launch of mixed relay event for both men and women during the Jakarta Asian Games 2018, the world athletics’ governing body is now set to introduce 2x2x400-meter mixed relay competition.A mixed 2x2x400-meter relay has been added to the programme of events for the  2019 IAAF World Relays Championships atYokohama, Japan. Cricket WI vs SA 2nd Test Day 3 Live: South Africa lose early wickets; SA 50/3 (16.4 ov)- Follow Live Updates By Kunal Dhyani – January 12, 2019 Previous articleIOC marketing chair from Japan investigated for alleged corruptionNext articleMediapro Asia gets mandate to distribute CFA Cup rights in Asia-Pacific Kunal DhyaniSports Tech enthusiast, he reports on Sports Tech industry and writes on sports products. IAAF introduces new relay event 2x2x400m: an in-action marketing initiative Cricket Euro 2020- Switzerland beat Turkey 3-1: Shaqiri’s brace keep Switzerland hopes alive; Turkey face exit from Euros Latest Sports NewsSports BusinessNewsSport Cricket Maternity WeekA Letter From The Devil Written By A Possessed Nun In 1676 Has Been TranslatedMaternity Week|SponsoredSponsoredYourBump15 Actors That Hollywood Banned For LifeYourBump|SponsoredSponsoredDefinitionMost Embarrassing Mistakes Ever Made In HistoryDefinition|SponsoredSponsoredBrake For ItThis NASCAR Wife Turns Heads Everywhere She GoesBrake For It|SponsoredSponsoredbonvoyaged.comTotal Jerks: These Stars Are Horrible|SponsoredSponsoredBetterBe20 Stunning Female AthletesBetterBe|SponsoredSponsored by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeGrammarlyImprove Your Grammar With This Helpful Browser ExtensionGrammarly24/7 SportsIt’s Amazing To See How These NBA Stars Have Changed Since College24/7 Sportscio.comUnlocking the Success of Digital Transformation with Active Intelligencecio.comThe mixed 2x2x400m relay, an endurance event, requires both the members of a team to run two 400m legs alternately. As with the mixed 4x400m, each team will have the option  to start with the male or the female runner. The athletes take it in turns to run their two lags to complete the relay event.Inspired by a mixed relay event introduced to biathlon in recent years, the 2x2x400m replaces the 4x800m relay, which proved to have limited appeal.The world body will also be introducing mixed shuttle hurdles relay during the event. The mixed shuttle hurdles event is a new addition to the World Relays programme. Usually held as a single-sex race, the event in Yokohama will feature two men and two women on each team. The men will run 110m hurdles in one direction and will then hand over the baton to the first woman on the team, who will run back up the straight to hand it over to the second man, and so on. To account for the extra distance, women will run out an extra 10 metres at the end of their lag.Also Read: IAAF Appointment: Jon Ridgeon is new CEO of global athletic bodyThe new event format will ensure that  there will now be three events for men and women each beside the three mixed competitions to be contested on the May 11-12 weekend.Leading international athletes have welcomed the addition of two exciting events to the programme for the IAAF World Relays Yokohama 2019.“I’m excited that the hurdles can be part of a relay,” said world 100m hurdles champion Sally Pearson. “I always enjoy participating in the traditional relays and now that my own event can be incorporated into a team event, it makes the World Relays even more enticing! “I’m still on the comeback trail from my achilles injury that ruled me out of the Commonwealth Games last year and so I haven’t decided when I’ll make my return yet,” added the 2012 Olympic champion. “It all depends on what the body decides. If I can make the IAAF World Relays a part of my pre-World Championships schedule, I’ll be one excited athlete – especially now that the hurdles is featuring!”US indoor champion Sharika Nelvis is excited by the prospect of being able to compete at the World Relays. “This is super great news,” she said. “I’ve always wanted to be in a shuttle hurdles relay. Hopefully this opens the door to it being in the Olympics one day in the future, but it being at the World Relays is a great start. And it should be fun!”European champion Pascal Martinot-Lagarde also backs the new additions. “I’ve always been a little envious because I could never take part in a sprint relay,” said the French sprint hurdler. “But now that the IAAF is introducing the shuttle hurdles relay, the world is in for a great show. It’s going to be fantastic and you can count on me!”The mixed 2x2x400m, a form of an endurance relay event is the most appealing for the athletes.“I like the idea of this relay because it’s comparable to the 800m,” said European 800m champion Adam Kszczot. “I love it actually.“I like the fact that both men and women get to compete together,” he added. “I was speaking to Justyna Swiety-Ersetic, who won the European 400m gold and 4x400m gold in a short space of time. This relay is quite similar to what she did and we would both love to be involved.”USA’s world indoor finalist Raevyn Rogers feels it will be an attractive prospect for both 400m and 800m runners.“This relay will really highlight the talent of being a middle-distance runner,” she said. “Being a mixed relay makes it more exciting because essentially you’ll have the best runner in each event, whether it’s a top female or male 800m runner or 400m runner.”IAAF President Sebastian Coe is excited to see how the new events will unfold in Yokohama.“The IAAF World Relays is our youngest World Athletics Series event and it was designed to be fun for our athletes and fans so it’s the perfect place to try new formats,” said Coe. “I’ve been championing innovation in our sport since I took the reins so it’s great to see the addition of a dynamic relay that will showcase our sprint hurdlers and I’ll be fascinated to see how the mixed 2x2x400m relay unfolds as a new endurance event that has never been tried before in athletics. I’m sure that both will contribute to the youthful, energetic atmosphere of the event, which we’re confident will be a resounding success in our new host city Yokohama in May.” Cricket WTC Final IND vs NZ: Virat Kohli displays his dancing skills on the beats of Bharat Army’s Dhol; Watch video F1 French GP 2021: Max Verstappen pips Lewis Hamilton to win French GP, Perez finishes 3rd Latest Sports News Facebook Twitter Cricket Formula 1 Tokyo Olympics: Deepika Kumari to be sole entry to Tokyo Games as Indian women’s recurve team fails to qualifylast_img read more