Lionesses match causes first ever TV pickup for womens football as 130000

first_imgThe National Grid told The Telegraph it registered a pickup in demand of around 200MW (which equates to approximately 130,000 kettles) at 8:32 pm which they put down to the football reaching half time (having taken out the pickup they would also have expected to have seen for end of Emmerdale).However, the most popular televised sporting event, from TV pickup at least, caused a spectacular number of people to go and switch their kettle on at the same time. AP Photo/Patrick Post Catherine Ivill - AMA/Getty Images England’s Jodie Taylor, left, battles for the ball with Stefanie van der Gragt of the Netherlands during last night’s matchCredit:AP Photo/Patrick Post The semifinal had thousands grippedCredit:Catherine Ivill – AMA/Getty Images Women’s football is enjoying mainstream success as it has never done before – at least, not since the National Grid started recording TV pickups for programmes and live events.A TV pickup occurs when many people use electricity at once during the advert break or half-time during a popular television show or sporting event – such as when the country breaks during a tense soap to turn the kettle on.Thursday’s women’s football match was the first where the National Grid has seen a TV pickup at half time as people switched on kettles and used other electrical appliances. A spokesperson for the National Grid told The Telegraph: “Generally TV pickups are declining as more people watch on demand, so it tends to be for live events, and while this wasn’t in the category of those massive moments above it’s still significant as it seems to show the first time we’ve picked up on a women’s football match being one of those moments that actually has a noticeable impact on balancing supply and demand.” The biggest TV pickup ever was at the end of the 1990 World Cup semi-final – 2,800MW.Other significant TV pickups include The Thorn Birds in 1984 (2,600MW) and 2,290MW for the ‘Who Shot Phil Mitchell’ episode of EastEnders. Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily  Front Page newsletter and new  audio briefings.last_img

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