Easy Steps to Going Viral Mastering the Social Web

first_imgDiscounts: Team up with an advertiser to offer discounts or free products. Users can get access to these special offers or products by earning points for sharing out articles or sponsored content. It provides your advertising partner with instant gratification, and could be part of a larger value-add. In addition to an advertiser, a brand could use this tool to help them to boost subscriptions—the more points earned, the lower the price of a yearly print or digital subscription, incentivizing untapped leads.Content: Like Chang’s model, provide exclusive content for those who earn points by sharing out links. Put the threshold for points earned at a lower level: If a user shares two stories they’ll earn enough points to get access to an exclusive video, photo gallery or even the rest of a story.Some brands are already taking steps in this direction: Entertainment Weekly rolled out 11 covers in anticipation of the new season of HBO’s True Blood last June. Before the newsstand reveal, Entertainment Weekly’s social media editor leveraged the 11 covers to gamify her Facebook posts, slowly revealing the covers and then asking users to comment to see more. It was the most viral post of the month—it drove nine times more likes, five times more comments, and 19 times more shares on Facebook than the average post. The issues also garnered the second highest number of single copy sales, likely a result of the increased consumer awareness.This same approach could be taken, but instead of doing the reveal on Facebook for generating comments, users could get this exclusive content from the points they earn from sharing out the promotion, and brands could develop a special landing page on their own sites to reveal the, in this case, exclusive cover photos. T.J. Raphael is the Associate Editor of FOLIO:. Follow her on Twitter: @TJRaphael Yesterday Bloomberg Businessweek reported on a brilliant idea by a Korean tech entrepreneur and magazine professional: Won Hee Chang has developed a strategy for possibly “coercing virality” on the social Web, a move that may help her Seoul-based literary magazine gain new revenue and audiences.“Readers who share content via social media will be able to access additional articles for free,” writes Businessweek‘s Caroline Winter. “Content, available in English, will initially be free. When readers log on to the site for the first time, they’ll receive a certain number of points—Chang calls them ‘karma points’—which will slowly be depleted as they click through articles. To restock on points and maintain access, they will have to share the site’s stories through social media outlets such as Facebook and Twitter. It’s a bit like multilevel marketing—the more readers spread articles, the greater their access. Those who bristle at being asked to share content can buy points; five points will cost 99¢.”This is an excellent concept that can extend beyond paid content models. Here are a few examples that could work:Contests: Setting up a contest or sweepstakes can be a great way to leverage Chang’s tactic. Content providers can award readers with points for a contest or sweepstakes if they share articles. The more articles they share, the more points they earn to better their chances of winning the contest or sweepstakes prize—and publishers can get their brand in front of more readers who may not have been interacting with them on a social basis before. last_img read more

No your ATT phone doesnt have 5G yet

first_img $649 Now playing: Watch this: 5G smartphones are coming Best Buy See It Tags AT&T wants to get an early start on 5G, but maybe a little too early. Roberto Machado Noa 5G, the next generation of wireless technology, is going to be a big deal when it starts hitting phones next year. And phone carrier companies are getting excited about it — maybe too excited.AT&T has already reportedly rolled out “5G E” to some phones (including the Samsung Galaxy S8 Active, LG V30 or LG V40). Select phones in specific regions will connect to this new network and show “5G E” in the top corner of the screen instead of the usual “LTE” indicator. Even more phones are expected to get 5G E later on.The only thing is that 5G E isn’t actually 5G. AT&T’s 5G Evolution technology is really just advanced 4G LTE with some confusing marketing language. It’s supposed to set the foundation, so AT&T can eventually roll out 5G, but it’s still 4G technology. Mentioned Above LG V30 (Cloud Silver) See It See It 2:25 $799 Preview • LG V30 launch date, specs and price: Everything we know 13 Photos Phones Commentscenter_img Share your voice $799 LG V30 9 Walmart Samsung, LG, Motorola: How soon can we expect 5G phones? Review • LG V30 review: Still a great phone and a lot cheaper than its followup See it An AT&T spokesperson reportedly told FierceWireless that the company will “roll this out on a handful of devices, with more devices showing the indicator in spring 2019.”It’s worth noting that AT&T’s actual 5G network is already live in a few cities, but you’ll need a 5G-compatible phone in order to use it (the Samsung Galaxy S8 Active, LG V30, and LG V40 are not 5G-compatible). Manufacturers are expected to release these phones starting early 2019 and throughout 2020. But your current 4G phone won’t be magically switched to a 5G network, even if AT&T’s branding makes you think otherwise.AT&T didn’t respond to a request for comment. $339 CNET may get a commission from retail offers. First published Dec. 21, 10:54 a.m. PT.Update, Jan. 7 at 11:42 a.m. PT: Adds that the “5G E” indicator is reportedly rolling out now. AT&T Wireless 5G 4G LTE AT&T LGlast_img read more

Intel intros 9thgen Core H mobile CPUs Graphics Command Center

first_img 15 Photos $1,599 4:42 See All Post a comment In this GDC space, a toilet plunger becomes your game controller Review • For the 2017 iMac 27, Apple doesn’t mess with success Best Buy Apple iMac Apr 30 • How to preorder Oculus Quest and Rift S right now $1,799 Apr 30 • Facebook’s new Oculus Rift S vs. Oculus Quest: Which VR headset is for you? See It Walmart See it Mar 21 • Google Stadia puts Xbox One, PlayStation 4 and PC gaming on notice $1,599 Preview • New iMacs promise 1 billion colors, plus USB-C Tags CNET may get a commission from retail offers.center_img 0 Intel Microsoft Apple $1,799 News • New Apple iMac update for 2019 has better graphics and eight-core Intel i9 processor Game Developers Conference Now playing: Watch this: Google’s gaming service is coming, info on the next Pixel Adorama Share your voice This is Intel utility’s first facelift in five years, and adds one-click optimization for games, better explanations of what each setting does with visual previews and integrated control over driver updates so that you get the zero-day game-optimized drivers automatically.It offers more granular control over all the color, sharpness and contrast settings, letting you adjust the primaries where relevant. These are all controls that users of discrete graphics from Nvidia and AMD are used to, but which Intel never really had a reason to provide.I tried it on a few systems and didn’t see any real-time (or even delayed) affects on the previews, but it was an earlier version and it’s possible the screens weren’t good enough to reflect any subtle changes. But I was hoping for a big red “disable iGPU” button, anyway.IGCC will work on systems with sixth-generation Core chips (Skylake) or newer, and the old control panel will remain for a while — the IGCC will be available through the Microsoft Store until then (it’s free). While Intel may eventually release versions for MacOS and Linux, for now it’s Windows 10 only.The company also teased the release of its ninth-generation H-series processors — the performance-class mobile CPUs — indicating that we should see them (presumably in products) before the end of June.Intel’s presentation included a photo of the Microsoft Surface Studio as an example of its target user for the ninth-gen mobile H-series processors (desktop all-in-ones use mobile parts as a way to keep heat at bay) and while it might have only been illustrative, we’re hoping it means that the Studio will finally get the processor upgrade it deserves. When the newest model launched in the fall of 2018, its bump to only a quad-core seventh-gen i7 was disappointing. That’s especially true in light of Apple’s recent iMac updates, which added a top-end option for a ninth-gen i9. See It See It reading • Intel intros 9th-gen Core H mobile CPUs, Graphics Command Center • Mentioned Above Apple iMac (27-inch, 2017) Game Developers Conference Video Games Software Enlarge ImageCompared to its HD Graphics Control Panel, the IGCC provides more granular control over hue, saturation and brightness, with live previews. You can even load your own videos or stills. Screenshot by Lori Grunin/CNET Intel flexed its graphics muscle at the Game Developers Conference, announcing the upcoming ninth-generation H-series processors (sorry, no details). It also announced a beta of a new GPU control panel that will eventually replace the Intel HD Graphics Panel you may be familiar with if your computer uses the graphics processor integrated into the Intel CPU.The new Intel Graphic Command Center (IGCC) is part of prepping the foundation for the company’s Ice Lake processors, with a new generation of the integrated GPU (iGPU) expected later this year, as well as paving the way for Intel’s discrete graphics debut in 2020.last_img read more

Stranger Things trailer Season 3 promises one summer can change everything

first_img Post a comment #StrangerThings Season 3 — NEW PHOTOS: pic.twitter.com/0Oy2Vi7MVt— See What’s Next (@seewhatsnext) March 20, 2019 Share your voice Have you already gone frame-by-frame on the #StrangerThings Season 3 trailer? Cuz I have: pic.twitter.com/AqKqXSvIoQ— See What’s Next (@seewhatsnext) March 20, 2019 Now playing: Watch this: Netflix teased the third season of Stranger Things Wednesday in a new trailer ahead of the season’s July 4 launch. Everyone’s favorite ’80s-inspired sci-fi show promises more retro costumes and nose bleeds, as well as a fair few growing pains. 0 The trailer sparks so many questions. Will Dustin ever find love? Why doesn’t Joyce feel safe? Is romance in the cards for Steve and his new co-worker? Who’s the man with the gun? And why is there no sign of Erica Sinclair, Lucas’ little sister, who with only few lines was the breakout star of season two? Unless there’s another trailer, we’ll have to wait until July 4 to find out for sure. If the meantime if you’re itching for more, you can check out some of the still images for the upcoming season posted by Netflix on Twitter — one of which includes a kiss between Eleven and Mike. Here’s everything we know about season 3 of Stranger Things so far.  The tagline for the season, “one summer can change everything,” suggests the kids of Hawkins, Indiana, have yet more ordeals ahead as they negotiate the challenges of becoming full-fledged teens while tackling at least one bone-chillingly scary monster. “We’re not kids anymore,” Mike says in a voiceover. “I mean, what did you think? That we’re just going to sit in my basement all day playing games for the rest of our lives?” 3:02 Top 5 things we want from Apple’s TV service Now playing: Watch this: 2:50 Tags Netflix teases Stranger Things season 3 in new trailer TV and Movies Netflixlast_img read more

Is this Amala Pauls reaction to her exhubby AL Vijays second wedding

first_imgAL Vijay and Amala Paul.PR HandoutAmala Paul is prepping up for her biggest-ever release in the form of Aadai. With posters and teaser, her latest film has been creating a lot of buzz in Tamil Nadu. Her bold act has not gone well with a section of the audience, but the actress has not paid any heed to the misogynistic comments coming her way and she remains as strong as ever.Even as the actress is gearing up for the release of the film, her ex-hubby and filmmaker AL Vijay announced recently about his second marriage to a doctor called R Aishwarya. Although the couple has moved on in their lives, a small section of people tried to hound her over her separation with him on social media sites.Amala Paul, as always, did not react to the issue, but her tweet, after the marriage news of her ex-husband was announced, is seen as her reaction to the development. “I’ll fight I’ll survive let obstacles come, big or small I’ll shine I’ll stand tall crush them to bits&blow away the dust my strength is the only thing i trust for freedom&happiness combined i thrive cos if u have will,then no one can fail well this is just me,its my tale #Aadai. [sic]” she posted.The actress has no reference to AL Vijay’s second wedding, but it is her message to all that she remains strong come what may.AL Vijay tied the knot with actress Amala Paul in June 2014 after falling in love during the making of their film, Deiva Thirumagal. The couple had disagreements over the actress pursuing her career in acting which, unfortunately, led to their divorce. Director AL Vijay and Dr Aishwarya.PR HandoutComing back to Aadai, she has raised eyebrows by going nude for a scene. The movie is set to address a serious issue which is plaguing society.last_img read more

Apple puts user privacy first through new ad campaign in India

first_imgIBTimes VideoRelated VideosMore videos Play VideoPauseMute0:01/0:46Loaded: 0%0:01Progress: 0%Stream TypeLIVE-0:45?Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedSubtitlessubtitles settings, opens subtitles settings dialogsubtitles off, selectedAudio Trackdefault, selectedFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window. COPY LINKAD Loading … Researcher finds way to hack iPhone X face ID Privacy and protection of user data have been one of the major concerns of the government in this fast processing internet world. Apple Inc. has taken its second initiative to promote user privacy and protection, globally on all iPhone variants, through outdoor media, television commercials, and social media.The campaign scheduled to start in India on July 28 will point out Apple’s longstanding focus on the privacy of its consumer data and iPhones. The campaign is designed to inform Apple users that they can have smart devices and compelling services without compromising privacy.According to The Economic Times, the privacy campaign will be promoted through different verticals across out of home platforms like Bengaluru, Gurugram and Mumbai. The Cupertino-headquartered company will convey their campaign through a privacy feature film on YouTube, a person familiar with the campaign details was quoted as saying by ET. iPhone to improve data privacyMozilla blogApple took towards the growing issues of insecure user data and its monetisation by organisations, apps and social media platforms. The company boasts that iDevices have the most secure operating systems that do not allow phone recording through any additional app nor does it allow the third-party apps to have access to messages.With the privacy of data becoming the centre point of discussion between governments, Apple is trying to build devices that do not allow data stalking. The company is focusing on allowing its users control their own data by introducing features like compulsory verification through Apple ID to open a device, Just Once feature limiting the user with their location search till they wish and by reducing the number of applications that do not meet the company norms on security and privacy. Apple Inc. logoReutersWith recent news releases about the online trackers lining up about 100 third party applications including the Ad-blocks, Facebook, Google browser, and Mozilla; Apple has plans to block cookies from websites to block the data scavenging by the machine learning technology embedded in the virtual links.The campaign comes as the first initiative from a global tech company at the time when the government is struggling with its Data Protection Bill passed for the first time to secure the database of India. The bill focuses on localisation of personal data in India.The Data Protection Bill regulates the processing of personal data of individuals by government and private entities incorporated in India and abroad. The Bill allows exemptions for certain kinds of data processing, such as processing in the interest of national security, for legal proceedings, or for journalistic purposes. The Bill requires that a serving copy of personal data be stored within the territory of India. Certain critical personal data must be stored solely within the country.center_img Closelast_img read more

North East comes calling

first_imgThe event held an interactive session based on the North East Fest and several discussions were conducted regarding how the fest is playing a vital role in enhancing the North East market. A fashion show was organised during the event where Soha Ali Khan, actor and brand ambassador of the NEF walked the ramp accompanied by other models.Explaining the importance of the event, director of Home Affairs North East division, Ajay Kanaujia said, ‘NEF is an important step in bringing the North East closer to the rest of the country. With the Delhi chapter the event is sure to bring national focus to the splendor that this region contains across industries be it fashion ,music, food, culture or tourism. We look forward to open a platform to provide various opportunities for the people of the region.’ Also Read – ‘Playing Jojo was emotionally exhausting’Speaking about the upcoming fest Soha said, ‘The NEF in its second edition will prove to be even more bigger and better occasion for the promotion of talent, craft, skill, food and beauty in the North East. I am personally a big fan of everything from this area, the food, the warm and friendly people,the musical tradition, the fashion, the intricate and their weaving skills. I look forward to the NEF as it will allows everyone to get acquainted with the delights this region has to offer.’ Also Read – Leslie doing new comedy special with NetflixDeka, a fashion designer from Guwahati said, ‘North East and its people have always been known for fashion in the entire nation. The design in its area is a perfect blend of global style and traditional allure. The NEF will bring the immense wealth in design and fashion to the fore at the mainstream level. The workshop and one-on-one interaction with design will offer an opportunity for exchange and learning for both the designers and the aspiring members of the fashion.’The dignitaries who were present during the event were Chairman and MD of National Textile Corporation, RK Sinha, Director Technical, RK Sharma and Joi Barua, famous Singer of North East.last_img read more

Watercolour and controlled strokes

first_imgAkbar padamsee, Jai Zharotia, Sudip Roy, R.K. Saini, Anubhav Som, all these artists from different stages in their career have one thing in common; the confidence of working with watercolour. The Challenge: Watercolour as a Medium is an exhibition of artworks by Indian artists spanning several generations who used watercolour as a medium. The exhibition is being organised by Gallery and is open since the 12 October.Watercolours can be called ‘Quick visual notes’ or ‘Visual Diaries’ as life is captured on paper with urgency yet in controlled strokes. It’s a percolation of ideas and experiences using pigment, water and light to create artworks which have luminosity and confidence. The amount of controlled fluidity demanded from this medium is unlike other mediums of painting.  Also Read – ‘Playing Jojo was emotionally exhausting’The show has works by senior artists like Akbar padamsee, Jai Zharotia, Sakti Burman, Ganesh Haloi, Laxma Goud; senior Contemporary artists namely Sudip Roy, R.K. Saini, Bikash Poddar and  also younger contemporary artist like Anubhav Som, Ramesh Jhawar and Karan Thapa. These artists have the attributes of fluidity, immediacy and intuition evident in their artworks and have understood and overcame the challenges of watercolour as a medium.When: On till 11 November (Monday to Saturday) Where: Five Art Gallery Consultants, Lado Sarailast_img read more

Virgin Voyages will sail the Caribbean in 2020 offering unique and very

first_img“Thousands of future sailors and travel professionals shared their thoughts with us and tasked us with delivering the most irresistible vacation at sea and that our name alone should leave them dizzy with anticipation,” said Branson. “I’m excited to reveal we are now Virgin Voyages, and while we have lots of work ahead to build our three ships, we can’t wait to welcome you aboard the ship of things to come.”Virgin Voyages expects the multibillion dollar financing package for the purchase of its three ships to be finalized shortly. McAlpin outlined a ship building schedule including steel cutting in early 2017, followed by the keel laying in Genoa in the fourth quarter of 2017.“This is anything but just another cruise or holiday, it will be a transformational experience delivering a very ‘Virgin style’ of adventure,” said McAlpin.Virgin Voyages’ first ship will arrive at PortMiami in 2020, hosting more than 2,700 passengers and 1,150 crew. For the first ship, Virgin Voyages will offer a range of Caribbean itineraries to ports that deliver “unique and very social experiences”. See virginvoyages.com. Tags: Virgin Group Wednesday, October 19, 2016 Posted by Share << Previous PostNext Post >> Virgin Voyages will sail the Caribbean in 2020, offering “unique and very social experiences” MIAMI — Forget cruising, says Sir Richard Branson. On a Virgin ship, it’s a “voyage”. Virgin Voyages, coming in 2020, aims to convince all those consumers who say they’ll never cruise that a vacation on a ship can be hip, sophisticated and fun. It’s what the cruise industry has tried to do, with varying degrees of success, for decades.The Virgin Voyages name and logo was unveiled yesterday at Faena Hotel Miami Beach, complete with a theatrical performance where Virgin Group Founder Branson appeared with two performers who danced on deck chairs in front of an audience of international news media, Miami politicos and business leaders.Together with Virgin Voyages President and CEO Tom McAlpin, the two shared that Virgin Voyages has officially signed a ship building contract for three vessels with Italian master shipbuilder Fincantieri, and that the company will be the first cruise line to adopt the clean energy system, Climeon Ocean. Travelweek Group last_img read more